Monday, June 13, 2011

UPDATED: 'Cowboys & Aliens' Will Have Its Pemiere at Comic-Con

Cowboys & Aliens will have it's world premiere at Comic-Con this July.
A few weeks ago we put something on Twitter that got a lot of Comic-Con fans wondering what was going on.  We said that we had just gotten some information about something happening at Comic-Con that we were asked (begged) not to reveal by an insider.  This was incredibly difficult for us to do, but relationships can be very fragile in Hollywood, so we did what they asked.  In this online world of exclusives, as much as it pained us, we sat on the information.  Today that information finally became public from director Jon Fareau via The Los Angeles Times.
“The worldwide premiere of  ‘Cowboys & Aliens’ will be at Comic-Con,” the director said of his hard-edged sci-fi western that stars Daniel CraigHarrison FordOlivia Wilde and Sam Rockwell  “And not only are we going to premiere it there, we’re going to find a way to include as many of the fans as possible. I feel like they’ve come out for me, they’ve supported me.”
As I stated in another post earlier today, I believe that this is a first for Comic-Con.  While advance movie screenings are common, I don't believe that a studio has actually hosted the world premiere for a movie at Comic-Con.  I'm sure you'll let me know if I'm wrong.  

The biggest logistic for this is to figure out where to have it.  With Favreau wanting as many fans as possible to be able to attend, I believe that gives really only one location in San Diego.  Petco Park.  This is merely speculation on our part, but it does make sense as a venue.  

UPDATE:

A few more details have come out about the premiere.  Looks like the idea of Petco Park is out.  Logistically it would have been a nightmare to pull off.  The parking alone would have been awful, let alone just trying to arrive on time.  Also, it would be incredibly difficult to curb piracy from happening in a stadium as opposed to a theatre like the San Diego Civic.

Jon tweeted that they are printing out 2,000 tickets for fans and they will be given away the week of Comic-Con.  There is no official word as to how exactly they will be given away, but expect Comic-Con giveaways and online contests via Facebook and Twitter.  Universal Studios has also issued the following press release:

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Event With Stars Daniel Craig, Harrison Ford and Olivia Wilde to be Held at the San Diego Civic Theatre and Marks the Biggest World Premiere of a Film in Comic-Con's® History

SAN DIEGOJune 13, 2011 /PRNewswire/ -- Blockbuster filmmaker Jon Favreau, director of Universal Pictures and DreamWorks Pictures' Cowboys & Aliens, is inviting thousands of fans to Comic-Con's® world premiere of the new film that stars Daniel CraigHarrison Ford and Olivia Wilde, it was announced today.  The extravaganza with Cowboys & Aliens' stars marks the first time that the world's largest entertainment convention has allowed a movie premiere of this size and scope during the weekend's festivities.
Remarked Favreau: "I owe the fans at Comic-Con so much, and it is only right that they are the first people who will get to seeCowboys & Aliens.  By bringing the world premiere of the movie to San Diego, it's my small way of thanking them.  I can't wait to share this night with thousands of the fans who have supported my films over the years."


The world premiere event will be held at the San Diego Civic Theatre on Saturday, July 23, 2011. The red carpet events begin at7:00 PM, and the film starts at 8:00 PM. For more details on the action-thriller, and updates on the Comic-Con events and the world premiere, like on Facebook at www.facebook.com/cowboysandaliens and follow Cowboys & Aliens on Twitter @cwboysandaliens.
Cowboys & Aliens opens in theaters nationwide on Friday, July 29, 2011.  
About Cowboys & Aliens
Blockbuster filmmaker Jon Favreau (Iron Man) directs Daniel Craig and Harrison Ford in an event film for summer 2011 that crosses the classic Western with the alien-invasion movie in a blazingly original way: Cowboys & Aliens.  Joined by an arsenal of top moviemakers — Steven SpielbergRon Howard, Brian Grazer, Alex Kurtzman and Roberto Orci — Favreau brings an all-new action-thriller that will take audiences into the Old West, where a lone cowboy leads an uprising against a terror from beyond our world.  www.cowboysandaliensmovie.com
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com).  Universal Studios is part of NBCUniversal.  NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake
SOURCE Universal Pictures

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We'll keep you updated as more details come in.

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