This was done to mark the beginning of production in New Mexico.
For those that have no idea what it is that we are squeeing about, here is a plot description from the press release:
Continuing the epic big-screen adventures started in "Iron Man," "The Incredible Hulk," "Iron Man 2," "Thor," and "Captain America: The First Avenger," "Marvel's The Avengers" is the super hero team up of a lifetime. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster.Marvel's The Avengers is being directed by geek god Joss Whedon (Buffy The Vampire Slayer, Firefly, Serenity) and stars Robert Downey Jr., Scarlett Johansson, Samuel L. Jackson, Mark Ruffalo, Chris Hemsworth, Jeremy Renner and Chris Evans. The movie will hit theaters May 2012.
What say you?