A few weeks ago we told you (here) about a new commercial that was directed by Robert Rodriguez. 'The Black Mamba' is an extended Nike commercial that stars Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West.
Did I also tell you that it's brilliant?
Robert was very smart and didn't give Kobe extensive dialogue to try and make him act. He let his actions speak and that made this a lot of fun to watch. This is unlike other commercials where NBA stars try really hard to be funny, or pretend to be a James Bond type character. With 'The Black Mamba', Robert Rodriguez gives us a great action short, with some good humor thrown in as well.
Take it for what it's worth people. It's a commercial. Kobe isn't looking to start an action film career (I don't think) and isn't trying for an award. He's selling shoes, and having fun doing it. Then again, The Black Mamba may return.
What say you?