Wednesday, November 24, 2010

Weird on WiReD

Weird, right? What you just watched is a video credited by director Neil Blomkamp that appears in the latest iPad digital version of WiReD Magazine. The video appears on the splash page before the Tron: Legacy cover story.

Blomkamp, who received an Oscar nomination for 2009's District 9, is reported to be at work on his next feature Elysium a sci-fi pic set on another planet. Curiously, IMDB has no listing for such production, nor is it mentioned as in-development on Blomkamp's IMDB page.

Regarding the mysterious video, various internet sites have done some digging on the markings on the creature. 18.12 is the issue number of WiReD this video appears in. On October 18, a Beverly Hills based company called Sable Entertainment, Ltd. filed a trademark for "AGM Heartland." The trademark use is defined as "Entertainment services by way of an online website with video, audio and textual content and images featuring characters and storylines about a fictional genetic engineering company that produces genetically engineered and altered organisms." There is a Sable Entertainment website, but so far it is "website under development - coming soon!"

To me, this seems like a visionary writer/director who is working on a new way to use emerging technology to entertain. The fact that the trademark use leaves out any mention of theatrical/television use seems to be a telling factor. One thing is for certain, if you saw District 9, you know we may be in for a hell of a ride!

~POPped some cat food for the Prawns, by RabbiMarauder


  1. Just had another thought...18.12 may be the European numerical listing of December 18th. Perhaps we check the Sable Entertainment website then...and keep an eye out for AGM Heartland?

  2. Ahh, but isn't Heartland where Sgt. Pepper is from in the Bee Gee's "Sgt. Pepper's Lonely Hearts Club Band" movie? Soooo perhaps this was an experiment where they exposed hairless cats to the music from that movie and they mutated into these creatures? Just a thought.