Tuesday, May 11, 2010

Playboy goes 3D

AP Photo/M. Spencer Green

This Friday, May 14th, the newest Playboy will hit newsstands.  Along with their 51st Playmate of the Year (Hope Dworaczyk) there will be a first for the magazine.  The issue will have 3D glasses and the centerfold will be in 3D.  Yup.  A 3D centerfold.  (Okay, you can stop squeeling now.)  While many have wondered how long it would be until the adult industry began jumping on to the 3D band wagon, there is still a question of is it necessary.  I mean that as in, does it make your product better or is it something rushed just to be able to say it's in 3D.  As we have seen since the release of Clash of the Titans, there has been a backlash against bad 3D.  In order for this gimmick to work it has to be real good.  And really, that's all this is.  A gimmick, or "..newsstand event."  

According to an AP article, since 2006 subscriptions to the magazine have dropped from 3.15 million to 1.5 million.  This means that Playboy needs to get more magazines sold, and they need to figure out how to do it.  I do applaud them for going ahead and trying this route.  Playboy has always been a symbol of taking chances   and going against the business norm.  (Well, that and nekkid ladies.)  3D is an expensive process though, so in order to help with the costs Playboy has teamed up with HBO to promote True Blood.  The show's logo will be on the 3D glasses.  That's all well and good, but how does it look?  According the AP story:

Well, it does kind of look like Dworaczyk is handing you the wine glass she's holding. And she says the photograph makes everything a little, well, bigger.
"It's kind of like it says on the rearview mirror," Dworaczyk joked. "Things may appear larger."

What say you?  Will this gimmick encourage you to get the issue?  Is the world ready for 3D nudes, or will groups be ready protest just because it's Playboy?

POPped in three dimensions 
- Jungle Jesse

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