Sunday, April 5, 2009

'Fast and Furious' Takes The Fast Lane To #1! Ha! Get It?!

I figured that we also needed something clever to compete with all of the other puns that every othen site is using to talk about 'Fast and Furious' being number 1 this weekend.  A franchise that many people once thought was a fluke has again proven that the car culture fantatics will come out in droves to see people drive fast.  It's auto porn.  But you know what, that's okay.  You know what you're getting when you go to see this movie.  There is no claim by Universal that this movie is out to win anything higher than a Best Chase Scene at the MTV Movie Awards (I don't know if that's a real category and it doesn't even matter).  So the fact that people are surprised that this movie is number one means that most critics and studio execs (surprise, surprise) are out of touch with the public.  The surprising part is how much this actually brought in.  $72.5 million!  That's f****** HUGE!  This is super hero movie sequel huge.  Forget the studio break down that says this is the "biggest non-3 day weekend opening in April before Easter when the moon wasn't full during a recession after quitting smoking while becoming a vegan."  Although, I am paraphrasing.

The weekend's other big opening, 'Adventureland', came in at #6.  This should have opened a lot stronger at #2, but I don't think that the studio really knew how to sell this movie to the public.  It should have had a built in audience with theme park/amusement park workers.  Trust me.  They are eager to see a great comedy about what their lives are like.  This just didn't seem to connect.  Hopefully another one will come about that will reach out to them and connect.

Weekend Top 10:

1. "Fast & Furious," $72.5 million.

2. "Monsters vs. Aliens," $33.5 million.

3. "The Haunting in Connecticut," $9.6 million.

4. "Knowing," $8.1 million.

5. "I Love You, Man," $7.9 million.

6. "Adventureland," $6 million.

7. "Duplicity," $4.3 million.

8. "Race to Witch Mountain," $3.4 million.

9. "12 Rounds," $2.3 million.

10. "Sunshine Cleaning," $1.9 million. 

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